Charig Associates’ technical and marketing copywriting
A specialist copywriting service for industrial technology suppliers
You know that there are plenty of users out there who would be delighted with your products once they decide to buy them. To make this decision, however, they need to be aware of their existence, understand their benefits and quality, and have confidence in your company as a supplier.
Marketing and technical content can play a vital role in informing such decisions, provided it is well written and reaches the right audiences at the right time. Prospects become aware of your offering, and motivated to engage in detailed conversations about your potential for their projects.
Since 2004, Charig Associates has been helping electronics, software, electrical and other advanced technology organisations to fulfil successful technical copywriting and content marketing strategies. We can write content that motivates your target audiences to engage with you, and if required we can deliver it where it’s needed, through online channels and published media.
Copywriting for the technology marketplace
As a Degree-qualified Chartered Engineer (MIET) and founder of Charig Associates I can offer insight into your products and how they’re differentiated from your competition. My background is in embedded electronics and industrial automation systems and software, with design and commissioning experience followed by marketing, management and technical writing.
I write press releases, case studies and articles for published media, as well as blog, website and newsletter content. I cover new product launches, presence at exhibitions and conferences, new executive promotions and appointments, research and survey results. I also write ‘value added’ technical articles for engineering readers. I can repurpose core content, producing different versions for engineering and decision-making readerships.
See our copywriting page for more information.
Even the best content remains ineffective until it is consistently delivering the right messages to the right audiences at the right time. I work with you to develop, implement and monitor a content marketing strategy to make this happen efficiently.
See our content marketing page for more information.
Detailed and technical Documentation: manuals, datasheets, brochures
I write technical manuals, datasheets, brochures and other larger documents. Working with my Associates, I also offer layout, graphics, photography and technical illustration as required.